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Live with the hair you love
Growing beauty. New haircare series inspired by stem cell research.
Rice bran oil* leads to beautiful healthy hair.
edol hair color series enables more flexible color expressions free from brassiness than ever.
Natural lifestyle series that propose personalized style starting from the hair.
Monthly coloring and scalp care series for gray hair.
Series of men’s beauty care items ranging from skin, scalp and hair care to hair design.
Clear color lineup that brings out color from the core of the hair to create beautiful color with transparency.
LOCOR hair color treatment enhances the expressive power of hair color design and texture in a short time.
LUQUIAS acidic hair colors have a wide range of color variations and high dyeing power, but are gentle to the hair.
Rufor straightens hair while maintaining its volume to create an easy-to-handle cocoon silhouette.
Beautifully flowing hair. Moisturized and bouncy. A wavy and curly hair series to choose from depending on the desired hair texture.
For use with Air Wave, a hair processor that forms highly reproducible soft curls that lightly bounce.
Bring the power of vegetables into the power of beauty.
IAU's salon treatment system gives elasticity to the scalp and hair ends.
Shampoo and treatment containing plant extracts to keep the hair and scalp healthy.
Line of refreshing scalp care items to protect a healthy scalp and hair easily and comfortably.
TRIE hair styling series creates the atmosphere you want to by adjusting hair texture.